Marjinal | UX / UI Development

Brand Strategy

A branding strategy is a long-term development plan for a brand that helps in achieving specific goals. A well-defined and well-structured brand strategy has its effect on all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. A brand strategy includes logo, color palette, typography, and other creative elements that convey the message of your brand.

Key Elements of Brand Strategy

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Brand Architecture

It refers to the structure of all brands that have direct involvement in the functioning of a business.

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Brand Positioning

It describes your brand’s position in the marketplace and helps define the brand’s audience, benefits, etc

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Brand Personality

It recognizes the fact that customers can relate to the traits that they possess with the personality of a brand.

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Brand Promise

It is a value a company’s customers can expect to receive whenever they interact with that company.

Product Design

The key to successful product design is an understanding of the end-user customer, the person for whom the product is being created. Product designers attempt to solve real problems for real people by using both empathy and knowledge of their prospective customers’ habits, behaviors, frustrations, needs, and wants.

Key Elements of Brand Strategy

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Emphatize with people

It refers to the structure of all brands that have direct involvement in the functioning of a business.

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Define the problem

It refers to the structure of all brands that have direct involvement in the functioning of a business.

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Ideate a solution

It refers to the structure of all brands that have direct involvement in the functioning of a business.

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Build a prototype

It refers to the structure of all brands that have direct involvement in the functioning of a business.

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Test the solution

It refers to the structure of all brands that have direct involvement in the functioning of a business.

Design Consulting

The key to successful product design is an understanding of the end-user customer, the person for whom the product is being created. Product designers attempt to solve real problems for real people by using both empathy and knowledge of their prospective customers’ habits, behaviors, frustrations, needs, and wants.

Key Elements of Brand Strategy

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Requirement Understanding

First off, we suggest to understand the product needs and goals. It is imperative to understand the requirements clearly and specifically in order to design the perfect UI/UX.

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Researching

Research helps in understanding the target audience and user behavior. It helps in improving the understanding of the market and how to better make it meaningful for the consumer. Further, we help create an architecture structure for the product.

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Prototyping and Wireframing

Prototyping and wireframing helps in defining the hierarchy of items on a screen and gives a clear understanding of how to communicate them based on user needs.

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Redesigning, Reviewing, Testing

We help in reviewing the products’ UI/UX, suggest redesigns wherever required, and consult on various kinds of design testing tools and methodologies.

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